Monthly Archives: April 2016

Psychology of Marketing Real Estate, Part 1: Who

Psychology of Marketing Real Estate image of parts of the brain
The Psychology of Marketing Real Estate is rather complex but let this handy, three-part series sort it out for you.

As with any business where humans participate, there is a psychology involved. Real estate is no different.

In fact, it’s more varied and diverse because there are a larger number of roles interacting with the buying or selling of properties.

In this article, I’m going to look at the psychology of marketing real estate from the Listing Agent’s perspective. While in my home city’s market is tilted towards home sellers just a few short years back this wasn’t the case.

And even expert Realtors can learn a thing or two when it comes to such an incredibly complex entity we call home buyers.

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Louisville Home Sales in March up 14.5%

If you’re a frequent reader here at LHB, you’ll remember that February home sales were out of this world! Taking a look at March, we didn’t reach those altitudes but it was still an incredible month for home sales in Jefferson County Kentucky.

Louisville Home Sales Chart for Jefferson County 6 years through March 2016
Another stellar month of sales for a market that’s dying to really take off!
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Trends in Home Design for 2016

I’m always looking forward to seeing what the future might hold. This is especially true when it comes to trends that apply to our homes. As we’ve all heard, our house is our largest investment ever. Let’s look at some trends in home design for this year and we’ll grade the accuracy of some generally held beliefs.

Photo of a gas fireplace
When thinking about trends in home design for 2016, you have to include all the new gas fireplaces. They run the gamut from basic to all the bells and whistles so take your time and enjoy the shopping experience!
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Why Hiring a Professional to Create a Custom Closet is Wise

One of the best parts about being a homeowner is the freedom you have to change things around. Finding ways to enhance the functionality and appeal of a home is no easy task, but well worth the effort invested.

Photo of a custom closet
Custom closets are a big deal. They can also be quite expensive. Make sure you shop around for the best deal that fits your home and your pocketbook.
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