Psychology of Marketing Real Estate, Part 3: Where

Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here:

Graphic of the Internet
The Internet has forever changed the way we market real estate.

Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actual marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.

So without further ado, let’s begin!

(more…)

Continue ReadingPsychology of Marketing Real Estate, Part 3: Where

How to Attract High-Quality Tenants to Your Rental Home

Purchasing a property for the purpose of renting it out can be a lucrative move for many individuals and families. Whether your rental home is meant for renting out during special occasions like the Derby, or you’d like a year-round steady stream of income, these tips will help you attract the best tenants.

Attract High-Quality Tenants to Your Rental Home
Having a beautiful home is just the start. All investors want to attract high-quality tenants to your rental home so read on!
(more…)

Continue ReadingHow to Attract High-Quality Tenants to Your Rental Home

Psychology of Marketing Real Estate, Part 2: What

If you didn’t check out Part 1 in this series—The Psychology of Marketing Real Estate—I encourage you to do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!

Photo of a lovely condo in Louisville Kentucky
First impressions are a powerful thing. Make sure your listings are making highly positive ones! | Photo: jljordanphotography.com
(more…)

Continue ReadingPsychology of Marketing Real Estate, Part 2: What