Bet you didn’t think I’d be writing about Diana Ross songs on this real estate blog, huh?
Not sure why I thought of this, but since last month I wrote about a U2 song and back in April I quoted The Beastie Boys, I thought I’d continue the theme with a completely unrelated artist. There’s no 6 degrees of separation with these two.
Here’s the relevant quote:
Do you know where you’re going to?
Do you like the things that life is showing you?
How does this pertain to real estate? Good question my friend.
As it turns out, there are a million and one ways to conduct yourself in the world of real estate. From the way you prospect for clients—cold calls, flyers, bus signs, radio advertising (to name just a few)—to the way you handle the clients you’ve obtained.
I know agents who work so many clients at the same time they couldn’t possibly have anything more than a surface relationship with them. I doubt they even know their client’s children’s names. They’re too busy working this client to closing then jumping to the next.
The reverse can also be a problem. Spending too much time with any single client can be hazardous to one’s business health because there’s a real chance they don’t buy/sell. It’s my assertion that the average Realtor doesn’t get paid for 66% of their time/work. Surprised? I was too!
So, back to the song. Do you know where you’re doing to? Do you have a plan? It doesn’t have to be an Ivy League business plan with all the data plotted but it needs to be spelled out and written down.
If you don’t have a real estate plan for your career, I predict you won’t like “the things that life is showing you.”