With so many homes available for sale, it’s vital to make your real estate listing stand out. Unless you are older than 71, your first step in buying a house is looking at homes online.
According to the National Association of Realtors (NAR), 99% of those 36 years old and younger use the Internet to look at photos, evaluate neighborhoods and compare properties. I imagine the percentage of all buyers is very close to that number, as well.
The Internet is now ubiquitous. Whether you are looking to buy or not, looking at homes for sale online is a favorite pastime of many Americans just to browse and see “what’s out there.”
Websites like Pinterest have largely grown up out of the desire to see pretty things. Gorgeous real estate certainly fits in that category!
So given that almost everyone who might be buying a home will be looking online, how do you make sure people are focused on your home’s listing and not your competitors?
I’ve identified the three most powerful ways to make your real estate listing stand out.